A recent doctor’s visit by my wife made me wonder what the world would be like if all businesses had customer service like the doctor’s office.
After arriving on time for an 8:45 appointment, she was forced to wait over an hour before she could even see the doctor. In our current society where time is so precious, how could a business survive by treating customers like that? Well, doctors are essential. Where else are you going to go to get diagnosed and fixed? We have to remember in our businesses, however, that we are not quite as essential. We need to always respect people’s time.
How would your business do if you made your customers wait for an hour for each meeting?
Doctors seem to make the most money by piling the day with appointments (even though they know they can’t meet them all in a timely manner). I’d be curious to see if a doctor could make more money by adding staff and seeing clients in a timely manner. Wouldn’t they become more popular for treating their customers differently and therefore garner more business?
Competition is good, even in fields like healthcare.