My Twitter-friend Dustin on staying accountable via Twitter:
“I have 500 people, some spam robots and some porn linkers to hold me accountable. A shady group of folk but a good group nonetheless.”
Anyone who uses Twitter knows the truth behind that. The rest of you, move along, there’s nothing to see here.
Everyone seems to lament the fact that Apple doesn’t make a sub-$500 machine. Analysts can’t make a report on Apple without bringing it up. People considering switching always complain that they “can’t afford it.”
The fact is, Apple just doesn’t want to do a cheap, do-nothing machine. They want all their machines to be able to do the same things. Same software, same functionality. And there is a huge amount of brand benefit there. Like using a Mac, buying one is just easier.
Steve Jobs addressed this so well at their last event. “There are some customers which we chose not to serve,” he added. “We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that. But we can continue to deliver greater and greater value to those customers that we choose to serve. And there’s a lot of them.”
Apple continues to beat expectations by doing what they know to do. They decided a long time ago who they were going to be and they are sticking with it.
For weeks I’ve been craving a Cinnabon.
Various people in my life have been talking back and forth about Cinnabon and how great they are. All that sweet awesomeness. The “fresh baked, all day” promise was enticing.
So after lunch today with Tony I decided to try a Cinnabon for the first time. I’d heard so much great buzz about it before, I was pumped. I even planned out the last part of my trip specifically so I would be near a Cinnabon location (this one happened to be inside a Schlotzsky’s).
Three bites into the wonder that is a Cinnabon, and I decided I would not be finishing it. It just didn’t taste great. Even after a little reheating, it tasted like it had been sitting out all day. Hardly “fresh baked.”
Cinnabon has clearly done a great job building buzz. I was excited to be spending money on a Cinnabon. But every bit of that effort died because my initial experience wasn’t even close to great. First spend time making a quality product every time. Then build buzz.