Say what you will about Obama, he ran an amazing campaign. There’s so much to learn there just from a brand perspective. Amazing work.
But, McCain lost this election on a particular day. That day was the day he accepted the nomination. The reason is he isn’t truly a conservative. The only time he ever had any real momentum was with the pick of Palin because she truly is conservative.
So on one side you have McCain who didn’t have the ability to really energize the Republican base. And on the other you have Obama who did a great job getting not only the Democrat base hyped up, but also appealed to lots of groups, like younger people, that normally don’t pay attention.
I voted for McCain but didn’t particularly care to. I don’t think he stood a chance from day one.