Prior to Announcement:
Small leaks begin to paint the picture of what the iPhone will be.
Holy crap! This thing will do everything ever. MUST HAVE NOW!
Immediately After Announcement:
Jobs unveils the latest iPhone to an adoring crowd.
Why doesn’t it do everything we thought it would? WHY STEVE, WHY?!
The iPhone is finally available for pre-order. The demand promptly causes AT&T’s servers to curl up in the fetal position and cry themselves to death.
All the critics who think it doesn’t do enough secretly ding their credit cards for $200. Apple sells hundreds of thousands of phones that won’t even be available for a week or two.
Apple manufactures millions of iPhones and not surprisingly a few problems pop up with the initial batch. Despite this, and the negative news coverage of the problems, people still line up for days to get their hands on one.
THE IPHONE IS CURSED, DON’T BUY ONE! IT HAS SPOTS! YOU CAN’T USE IT IF YOU ARE LEFT HANDED! OH THE HUMANITY!
Two Weeks After Launch Day:
Apple has sold millions of iPhones in record time and their stock soars to new heights.
99% of the new iPhone owners love the gadget more than their own children.
What should be our takeaway from this yearly process? The internet should just shut up and enjoy its new iPhone.