Category Archives: Creativity

Early in the morning

Over the last couple of months I’ve started getting up early. I’m amazed at the difference it makes in my day. If I get up at 5:00AM, by the time the rest of the world is working at 8:00AM, I already have a few hours under my belt.

I really notice the difference when I don’t get up early. Yesterday morning I didn’t get up until 7:15. The entire day felt like I was under the gun. I was constantly running and my stress level was just higher.

Getting up early seems to lead to less stressful days for me and allows more creativity. Granted, I have to be in bed by 10:00PM at the latest, but that’s a fair tradeoff for more productivity and less stress. It’s been one of the best changes I’ve ever made.

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Let’s go to the moon, and beyond

Spend five minutes watching this, then let’s dream about what the future could be.

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The moments between moments

I’m sitting in the doctor’s office right now. Around the room, a dozen people are quietly waiting.

Waiting and tapping.

Everyone is silently tapping away on a phone. Reading. Sending email. Hurling ill-tempered birds to their death. I’m even writing this on my phone.

What did we ever do before our brains could be constantly engaged? What did we do in those moments between moments? Waiting in the doctor’s office. Waiting on food to arrive. What happened back when our brains were forced to just relax for a moment or focus on something other than this glowing thing in our hands?

I wonder about the effect these things have on our brain because much of what I do comes from some deep recess of my mind, and it’s kind of mysterious. I’d hate to do anything that would mess with that. Creativity is not math. It is not this quantifiable thing that is easy to understand on paper. People present me with problems and I design solutions. Most of the solutions come to me at odd times in odd places. Usually it’s not while I’m sitting and thinking about the problem.

How many things am I missing by not letting my brain just rest and disengage in those moments between moments? Could my phone, this vaunted scion of productivity, actually be hurting my creative output?

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Enjoy your Saturday with Ninja Jedi Nerds

Watch it until the end.

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“Graphic design is at the heart of everything Little Printer delivers”


A really clever idea that would be absolute crap without the beautiful design of the content.

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Defining what “taking off” means

Last year around this time I took a few months off from posting on Twitter and Facebook. It was so nice. I found the desire to write more long-form entries here on the blog and generally just felt more relaxed. It was like taking a breather after running for hours. I discovered that I had begun to think in 140-character snippets. Everything that I saw or experienced, my brain dutifully composed in my head as a tweet. My fingers would then, also dutifully, type that message into Twitter. It’s annoying, not only in my head, but probably to the world that reads those sometimes inane tweets.

As a result of that time away, I’ve used Twitter far, far less in 2011. Coincidentally, we’ve done an order of magnitude more business this year than last. Interesting.

As my stress level has steadily risen I decided to take the last few months off again. One week into that sabbatical, I noticed something different this time. I’m training my brain to think long form again, but I also miss Twitter a bit in one way: it’s actually useful. Several times I’ve wanted to ask a question on Twitter and stopped myself. But there are sometimes friendly people out there who like answering questions.

As with everything, it’s all about balance. I guess there’s nothing wrong with using Twitter for genuinely useful communication. I can use it when I need it. So now “taking off” means not posting every thought I ever have. It’s refreshing, and after just one week, I’ve found a renewed desire to write again. For a good chunk of the year I figured my not writing was because of having too much going on creatively. In the past week I’ve actually had to do more creative work than usual and yet still feel the desire to write. I still subscribe to the theory that I only have so many well-written words to give in a day. If I give a large portion of those to Twitter and Facebook, I rob my other endeavors.

It makes me wonder if I’ll use tools like Twitter even less next year. Probably so. I need to treat it as just that, a tool, and not a place for everything that sails between my ears.

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Pinterest

If you’re not already using Pinterest, you probably should be. I’ve started using it as an archive for all the interesting things (especially creative) that I find on the internet. Here’s the things that have caught my attention.

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Writing the anger out of roast beef

I occasionally like to have Arby’s. I say occasionally because my wife doesn’t like it that much and the nearest one is about 30 minutes away. The main reason, though, is the ridiculously long wait at the drive-thru.

Always with the wait. Arby’s always delivers decent food (for fast food) at a slightly high-end price (again, for fast food) but by the time I’m through the drive-thru I’m usually so irritated about the wait I don’t even want the food anymore. It happens every time at every Arby’s I’ve ever been to. Obviously it can’t be fixed or they would. The delay is because they put together all the food fresh (once again, for fast food) when you order it. I guess if they just pre-made everything and left it under hot lamps I’d be angry it wasn’t fresh.

So how do you fix a problem for a customer who won’t be happy either way?

Good writing.

On a recent trip (by myself) I decided Arby’s was what my rumbling stomach was asking for. I pulled up and ordered (By the way, why can’t we list the main deals on the menu? I hate having to ask if you still have something.) and was about the pull through. The lady on the other side of the worst-speaker-ever-conceived-by-man gave me my total. I was about to pull forward when she threw one last line at me.

“Give us a few minutes while we make your order fresh for you.”

The phrase bounced around in my head for a few seconds as I pulled around. “They are making my food fresh,” I thought. I pulled up to the window and handed her my card. I then pulled up my e-mail on my phone and proceeded to return a few messages. A few minutes later I looked up from my phone and that old impatience began to well up inside me. “I want my roast beef!” it said loudly. Then another voice quietly protested, “But they’re making it fresh for you. That takes time.”

And my anger disappeared. With one friendly, well-written line, they managed to diffuse my annoyance. Amazing. Each time in the ten minute wait I would start to get impatient, the line would do its job and quell the anger.

I know the girl, nice though she was, didn’t come up with that turn of phrase on her own. No, somewhere in the bowels of Arby’s HQ, they collect data about customer wait times and subsequent complaints. Eventually the complaints reached a level that couldn’t be ignored. They looked at the process and discovered they couldn’t speed it up if they still wanted to make the food fresh. They would rather be known as being slow than serving stale food. Instead, someone in the organization handed the problem off to their ad agency.

And this is the beauty of ad agencies. We don’t just create ads. We use creativity to solve business problems. “We have an image issue,” Mr. Arby said, “We’re known as being really slow.”

“Let us see what we can come up with,” Mr. Ad Agency responded. He then handed the problem off to the Arby’s creative group. Some smart writer in that group realized that you have to explain the benefits of the wait to sell it to people. After much thinking, strategizing, brainstorming and concepting (all of which, by the way, looks like doing absolutely nothing), that great line was born. “Give us a few minutes while we make your order fresh for you.” I’m sure it ended up being a minor line item on a huge bill. “Drive-thru copywriting, four hours, $500.”

And yet how much good will that $500 line do them? When you consider the millions of customers Arby’s sees each year, I’m guessing a lot. If even a fraction of those customers returned again because they didn’t mind the wait anymore, it would yield millions in revenue. All from one well-written line.

The moral of the story: Don’t make people wait for fresh roast beef. If you have to, hire a smart writer.

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Excellence

Steve Jobs changed the world. I don’t think that can be effectively argued against. The products Apple has introduced in its history have revolutionized the way we create, communicate, and consume.

Every bit of that change was because of an undying pursuit of excellence. That pursuit means attention to every detail. That pursuit means skipping shortcuts. That pursuit means having a vision for how great things can be. That pursuit means focusing on what’s best for the customer, even if they don’t know it’s best yet.

Apple has always had a laser focus on creating the best user experience. “Everything just works” has been their mantra. In an industry of over-complicated products and techno-babble, Apple’s approach is a breath of fresh air. Many have tried the same approach, but cut too many corners to make it work.

People ask me a lot why I use Apple products so much. I’ve never been one to evangelize for the company. If you don’t want to use the products, then don’t. It doesn’t effect me. But I know a lot of people that try them, and like them for the same reason I do. They get out of the way. I don’t spend my day tripping over clunky user interfaces or software that constantly crashes. My computers and phones get out of my way and allow me to do what I need to do.

In my case that thing I need to do is creating. I have no trouble admitting that my business would not exist in its current form if not for Apple. Because I don’t spend my days dealing with tech issues, I am able to create more than a single person should really be able to. Because of that I can provide for my family and create work that my clients love. I spend my days doing the same thing Apple does. I think about the people involved. I try to make their experience perfect. I obsess over detail. This year I had some stickers made and I apply them to the box of every printed job that goes out. They read: “Designed and printed with an obsession for detail.”

Jobs’ legacy is excellence.

It’s the excellence of Apple’s products.

It’s the excellence of the things we create with those products.

What a legacy to leave.

Steve Jobs 1955-2011

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A blog post from the 1930s


Click to enlarge.

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Scheduling to my strengths

I’m endlessly fascinated with what successful people’s days look like. How do they schedule? How do they work? How do they, in short, accomplish all the things required for success?

I’m always toying with my own schedule, trying to find a way to really be productive (most days, I’d settle for just feeling like I was productive, whether I really was or not).

Usually this involves coming up with some new schedule, doing it for a week, loving it and then abandoning it to die as soon as a big deadline hits. This seems to be an endless cycle in my life.

So, for the next step in that cycle, I came up with a new schedule to accomplish a few goals I have. It should be nice for a week or so.

7:30AM Up and Ready For the Day.
Might get up earlier. Might get up later. Working from home I have that freedom. But the goal is to be showered (ha!), have the first batch of e-mail returned for the day, and be in the office by 8:00AM.

8:00AM – 10:00AM Writing
I write best when my mind is fresh. My mind is freshest in the morning. It’s one of those creative endeavors that, for me, requires more brain power than, say, designing a company’s brochures. I might as well churn out my day’s words in the morning, when they’ll be the best. I’ll use this time for any kind of writing, be it blog posts, client work or fiction. I’ve been a semi-professional writer for a few years (meaning I get paid for some my writing, but it’s not the majority of my work) and I think it’s time I started seriously working toward getting rid of that “semi” part.

10:00AM – 11:00AM Creative Work/E-mail
Whatever needs doing at this point. Lots of e-mail comes in every day so this hour can be for that or doing any other work that I need to clear out before lunch.

11:00AM – 12:00PM Lunch
I like my lunch early. Then I can work through the normal 12-1 hour when most people are eating. If my clients are eating, they aren’t calling me and I can have an uninterrupted hour to work. Also I try to spend my lunch time somewhere other than my office.

12:00PM – 2:30PM Creative Work
I can churn out a lot of work in two-and-a-half hours. Especially if I close down my e-mail/Twitter/the internet and stay organized.

2:30PM – 3:30PM Siesta*
A nap? For an hour? Probably not. But it helps me to take an hour at about this time to rest, read or, really, do anything but stare at a computer monitor. At this point I will have churned out quite a bit of creative output and by about 2:30, my brain is mush. I’m basically useless. I can sit at my computer drooling on myself (with the client’s meter running, mind you), or I can take a break (turning off the timer) and do something to disconnect my brain from my task list. If I try to power through this hour I never get much else done that day. At least nothing you’d consider quality work. If I take an hour to rest, it makes my last part of the day so very productive. Trust me, it’s a fair trade-off for my clients.

3:30PM – 4:30PM Wrap Up the Creative
Time to put a bow on this day, it’s almost done. I spend this hour returning the last of the day’s calls/e-mails and wrapping up any projects due that day (or, if by some miracle of God I’m working ahead, the next day).

4:30PM – 5:00PM THE FUTURE!
If I don’t spend a specific amount of time each day working on gaining new clients, well, they don’t usually just back the dump truck filled with cash up to my door. I have to go find them and then ask them to do that. Such a pain. Incidentally, when I’m fishing, the fish don’t just jump in the boat. Who do I see about that?

5:00PM – 5:30PM Organize the Next Day
Time to get the task list ready for the next day, send some e-mail and generally make sure I set myself up to be productive again.

Once again, all this sounds nice but any number of things (calls, meetings, being sick, deadlines, rabid weasels, being out of bacon) can come into play and screw this schedule up. But it would be nice if it lasted. I think it would be productive and allow me to continue taking on new opportunities. Also it would allow me to quit most days before midnight. That’d be nice.

*This would be the point, dear reader, when you might be thinking, “wow, this guy sounds like a jackass. A nap, really?” I don’t deny some amount of jackassery involved in this list, after all, there are people who have to really work for a living. I mean physically work. Roofing houses, this ain’t. Well, I earn my living with my brain. All the creative work I get paid for comes from said brain and if I don’t treat it right (rest it often, don’t do drugs, don’t stab it with an ice pick) my work is not as good. And if it’s not good, I don’t get hired, which means my kids starve. So, yeah, I’ll grant you I don’t do a lot of physical labor (although my photo shoots should qualify) but it’s still work.

**Also a note about the times: if I screwed any of them up, it’s because I’m currently hopped up on Nyquil and, man, it does weird stuff to my aforementioned brain.

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Asking more of summer blockbusters

I’ve received a lot of feedback on my review of Transformers 3. Most agree it’s just a terrible film. I’m surprised, though, at a shocking number of people who not only think it was great but go on to defend the second Transformers film, which happens to be one of the worst entertainment-related atrocities ever visited on mankind.

Some have said I’m asking too much of a summer blockbuster. The majority of the cinema-going public are just looking for some razzle-dazzle that doesn’t require any thought. And I’m all for that same thing sometimes, but I draw a line between “not requiring any thought” and “downright insulting.”

Let’s even look to Transformers director Michael Bay to make my point. His film, The Rock, is a masterpiece of brainless manly-man moviemaking. It doesn’t require anything of the viewer in the way of brain usage. And yet, the characters are not only well defined, they are likable. By the end of the movie, you genuinely care what happens to them. All the actions and movements in the movie make logical sense. When a character says “we’ve got to go to X and do Y,” I never once thought, “no you don’t.”

Transformers 3 is the exact opposite of that. By the end I was just hoping every human in the movie would be wiped out. Not only were they all completely unlikable, the movie had insulted my intelligence (and loudly) for almost three hours. The big McGuffin on the movie were these “pillars of power” (or whatever they were called, I think at this point my brain is trying to actively erase all memory of the experience). All they had to do to end the threat was destroy the main one. We managed to fire a volley of Tomahawk missiles into the city and destroy bad guys. Why exactly couldn’t see just fire those same missiles toward the Giant Pillar of Doom (man, my memory is really going on this one)?

Now imagine those same logical failures for over two and a half hours. I don’t think it’s asking too much that a “summer blockbuster” can make even a little bit of sense. I fail to believe that the only writers who know how to do this are working exclusively for Christopher Nolan.

I think we should expect more not less, even from mindless pictures.

Note: Once again, yes, this is a moot point. Despite the horrid reviews, Transformers will rake in hundreds of millions (a billion?) dollars. There will be the contingent of people who see it and hate it followed by a large and maddening group who will genuinely love it. And Bay himself will cash one paycheck that dwarfs the combined lifetime income of everyone that ever reads this. Then he’ll go blow something up in his back yard.

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“We have to wingsuit in!”

“We have to wingsuit in!”
My review of Transormers 3: Dark of the Moon

I had hope going into Transformers 3: Dark of the Moon. Why did I have hope? God only knows.

The first Transformers was okay at best. The second was the most awful piece of trash I’ve ever paid money to see. So why the hope? Well, the consensus amongst every nerdy movie reviewer was that it wasn’t a great film overall, but the last hour was the best action film ever and made it all worth it.

I set my internal alarm to go off in the last hour so I wouldn’t miss all the action. And I waited. And I waited. And I waiting some more. And then the credits rolled. I just turned to my friend, David, and laughed. Was it as bad as the second film? I don’t think it was but I hate it more because I thought it might be good at some point.

It’s not often I see a film that actually enrages me just for having wasted my time. I can enjoy just about anything. This was just so insultingly dumb I couldn’t handle it. Terrible acting (from every human and robot on screen) aside, the logical flaws throughout make it impossible to enjoy any of it.

With the large part of my brain that wasn’t engaged in trying to understand the film, I invented a new Michael Bay drinking game. Every time anyone in his films utters a line (any line will do) just ask “why?”. If you can’t answer that question, take a drink. I give even the most ardent alcoholic ten minutes of this film before they are curled up in the fetal position wishing they had never been born.

Let’s look at some examples. Note: These might spoil parts of the movie for you but that’s okay because you shouldn’t see it anyway.

The Decepticons (Transformer bad guys) have taken over Chicago. They shoot down every military aircraft we send in. So how do we get troops on the ground? “We’ve got to wingsuit in!” Why? Take that drink.

See, wingsuiting involves dressing up like a flying squirrel, and jumping off something really high. We can’t fly planes into the airspace without being shot down. So what do we do? Fly a flippin’ plane into the heart of Chicago. But I thought we couldn’t do that? Shut up. We’ll fly a plane into the heart of the city and jump out. These planes can do vertical take off and landing. If we can actually fly into the middle of the city (even though we’re told we can’t), why not just fly to the middle of the city and land? Then everyone walks off the plane and we don’t have to endure this jumping out of it silliness. You, sir, get a bonus drink.

And this brings us to Bay’s newest fetish. Back in the good ol’ days, he just enjoyed panning the camera around the main characters in dramatic slow motion. Now his new thing is apparently men jumping off of things. I’ll see if I can convey the stupidity of this in words. It will be difficult. I’ll use small words.

There’s a military team on the ground. There are Decepticons on the ground. The military team splits up. Half stays on the ground to attack the Decepticons. The other half runs all the way to the top of a skyscraper. They then jump off the building to parachute back down to the ground to fight said Decepticons. Why? Bottoms up, my friend.

But wait, they have to be parachuting down with some awesome weapon that has to be deployed from above, right? Nope. Just parachuted straight down, landed and started shooting. Oh, wait, one of the parachutes did land on a Decepticon, thereby blinding him. I guess that was worth risking the lives of half the team. Sure.

You may think I’m focusing an awful lot on flaws involving scenes with humans. That would be because these are magical disappearing robots. Out of a nearly three-hour running time (don’t even get me started on that) at least half of the film is just humans running around doing dumb crap. All the robots disappear. Humans get themselves in trouble. Robots reappear to save the day. Lather, rinse and repeat for three hours. At some point in the big finale, Megatron, the Decepticon leader, just completely disappears. The next time we see him, he’s literally sitting in an alleyway, like a homeless guy. Battle happening all around and he’s just sitting there. Why? Aren’t you getting a little tipsy yet? Even the computer-generated robot wants nothing to do with this movie.

In what is meant to be a big dramatic scene, Bumblebee, one of the few recognizable Transformers is captured along with a few other Autobots (Transformer good guys). The bad guys then begin to execute them one by one. Line ‘em up. Shoot ‘em in the head. But wait, haven’t we watched Bumblebee for two and a half films now, turn his arms into guns and blow things away left and right. Well, yeah, but he’s not going to do that here until after the first Autobot is executed. Why? Drink up.

So he just stands there and let’s his friend get executed despite the fact that he has the power to stop it? Yup. Kind of a jerk move if you ask me.

Of course I really should have seen that one coming. Turns out the Autobots, instead of being heroes, are just complete turds. The point of the bad guys’ plan was to invade Earth and tell the government that if they send the Autobots away, they won’t destroy everything. The Autobots leave the planet and the bad guys destroy everything anyway.

Only the Autobots don’t really leave (who didn’t see that coming?). They show up again after Chicago is completely destroyed. At which point, Optimus Prime (the Autobot leader) gives what I’m guessing was supposed to be the big ra-ra speech as a preamble to much butt-kicking. However, roughly translated, his speech was “hey, we saw this coming so we let them kill millions of people in Chicago so you’d see how much you needed us. Stop whining, you’ve got plenty more cities.” The Optimus Prime of my childhood was an unadulterated hero. Now he’s the galaxy’s largest robot jerk.

I’m just done with Transformers. I know, being 30, I should have probably been done with them long ago. But this was just embarrassing filmmaking. I’m all for dumb fun. This was just dumb. Bay and the studio should be ashamed (I’m looking at you Spielberg). I’m not complaining because it didn’t pay tribute to something I enjoyed as a kid. I’m complaining that it’s just a terrible movie on every level. I know it’ll make a billion dollars (which is so, so sad) and there’s nothing anyone can do to stop it.

Why?

Gulp.

Edit: A few things I forgot to mention that come back to me in moments of pure rage.

They felt the need to make computer-generated versions of JFK and Richard Nixon. These were the worst computer animated humans I’ve ever seen. Just awful.

For about five minutes, Optimus Prime hangs from a bunch of cables on a crane. Just hangs there? Yup, the hero of the film just hanging there waiting for someone to come untangle him. What a jerk.

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Battle at F-Stop Ridge

Nicely done.

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Planning for a day off

I’ve always been very bad at taking days off. With business being really good this year, it’s been even worse.

Finally I’ve learned I have to plan for a day off. It’s not just going to sneak up on me. It’s not just a matter of taking off, I have to also get enough done ahead of time that I don’t spend my day off fielding client calls or worrying about the amount of things I have to get done.

So last night I planned ahead. I worked until 11 in the evening, finishing off the things on my list that I knew would come back to haunt me today. Here I set, watching the Rangers’ game from last night. Outside of also watching today’s Rangers’ game, I have absolutely no plans and already feel more relaxed.

I just need to start planning for a day off.

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